Sprout Mobile Groceries

ADVE 3022: Integrated Design Implementation @ CCAD

There are a lot of problems today with the world’s food system. Millions of Americans have little to no access to a grocery store in their neighborhoods, and even the giant chains themselves admit to generating millions of tons waste through food and trash annually. There’s a desperate need for something better.

Sprout Mobile Groceries is a practical response for a system where waste and food deserts run rampant. This brand identity encompasses a variety of touch-points that the service would require for a fruitful launch.

Best in Category — Student Identity — Columbus Society of Communicating Arts (CSCA) Creative Best 2022

The headline type system is fully custom, hearkening to sturdy hand-lettering you’d find at a market.

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